The Filet-O-Fish is a fish sandwich sold by the international fast food chain store McDonald's. It was invented in 1962 by Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio
As of December 2014, the Filet-O-Fish contains a battered, fried fish fillet made from Alaska pollock. In the Republic of Ireland either hoki or Alaska pollock may be served. In New Zealand and the United Kingdom Filet-O-Fish contains hoki instead of Alaska pollock. McDonald's Canada, United States, United Kingdom, Australia, New Zealand, Czech Republic, The Netherlands and Hong Kong use a half slice of cheese in each Filet-O-Fish sandwich.
Captain Crook, the McDonaldland character, was previously used to market the sandwich to children. Frankie the Fish was created to promote the burger in 2009, being based on the early 2000s Big Mouth Billy Bass fad, and even getting an animatronic singing fish counterpart from Big Mouth Billy Bass's creators, Gemmy Industries.
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